Amanda started ideasPLUS after seeing a need in the growing global marketplace for a personalized and cost-effective option for business owners. Since starting the firm, she has worked with clients in North and South America, Europe and Asia. Amanda has helped Amazon sellers, small business owners and international corporations successfully revive, register, and renew their trademarks, defend against office actions, and block infringers. She has drafted various licensing agreements, assignments, consent agreements, settlements and cease-and-desist letters. During her career, Amanda has engaged in extensive legal research and writings on substantive trademark matters including likelihood of confusion, descriptiveness, misdescriptiveness, geographic significance, genericness, surname significance, doctrine of foreign equivalents, acquired distinctiveness and more. In addition to her work on substantive matters, Attorney Hayes routinely responds to non-substantive office actions including refusals based on insufficient owner or contact information, goods/services descriptions, disclaimers, translations, specimens, ornamentation, drawings, color claims, supplemental advisories, and many more.

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In addition to her work on trademark matters, Amanda practices other areas of law including business, licensing, contract drafting, data privacy, and and real estate. She has constructed privacy policies, SaaS agreements, EULAs, data security protocols, disaster recovery plans, MSAs and service agreements, and manufacturing agreements; negotiated business settlements; registered businesses in Massachusetts and North Carolina; drafted bylaws, shareholder's agreements, subscription agreements, incorporator statements, meeting notices and minutes, asset transfer agreements, resolutions, operating agreements, and more for business entities; dissolved corporations and nonprofits; prepared special business licensing applications and coordinated with state and local agencies and communities; and conducted real estate closings.

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Amanda is a graduate of the University of North Carolina School of Law in Chapel Hill, N.C. While in school, she excelled in trademark law and business practice. In addition to her studies, Amanda was a staff member for the International Law Journal, earning an award in legal writing. She also interned for the North Carolina Superior Court where she reviewed plea agreements, sentence suspensions, probation violations, judgment corrections, extradition orders, parole releases, motions and waivers. During her internship, Amanda also drafted jury instructions, judgments and motions. Prior to law school, Amanda graduated from the University of North Carolina at Chapel Hill with a degree in Journalism and Mass Communication from UNC's top-ranked journalism school. During her undergraduate years, Amanda wrote for The Daily Tar Heel, the school newspaper. She also interned with the Council for Children's Rights, a nonprofit in Charlotte, N.C. that provides legal services and advocacy for children and their families through a multi-faceted approach.

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Amanda is dual licensed and is a member of the North Carolina and Massachusetts bars.

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